Research Feed

A curated collection of research papers, articles, and related news and media exploring the Big Five personality traits.

RESEARCH
Openness Conscientiousness Extraversion Agreeableness Neuroticism
Universals and Variations in Musical Preferences: A Study of Preferential Reactions to Western Music in 53 Countries
Greenberg et al. · Journal of Personality and Social Psychology: Personality Processes and Individual Differences · January 2022

This massive study of over 350,000 people across six continents reveals that preferences for Western music follow universal patterns that transcend cultural boundaries. By analyzing both genre favorability and direct audio reactions, researchers identified five consistent latent factors of musical preference that remain stable across different countries. These preferences are closely linked to the Big Five personality traits regardless of location; for instance, Extraversion consistently predicts a liking for upbeat Contemporary styles, while Openness correlates with a preference for complex Sophisticated music. Because these correlations (along with those involving gender and ethnicity) are so invariant, the findings suggest a deep, universal connection between human psychology and musical taste.

RESEARCH
Deep lexical hypothesis: Identifying personality structure in natural language
Cutler & Condon · Journal of Personality and Social Psychology. · January 2022

This study introduces a method to extract personality traits directly from large-scale language models, mimicking traditional survey-based psycholexical research. By analyzing millions of words in natural settings, researchers recovered a correlational structure nearly identical to human ratings. While the model accurately captured the first three Big Five factors, Neuroticism and Openness proved more difficult to extract, offering a new, semantic perspective on the lexical hypothesis across thousands of terms and multiple languages.

RESEARCH
Personality stability and change: A meta-analysis of longitudinal studies
Bleidorn et al. · Psychological Bulletin · January 2022

This updated research, involving over 240,000 participants, refines our understanding of how personality matures. It confirms that 'rank-order stability' (how you compare to others your age) increases rapidly until age 25 before plateauing. While most traits show smaller changes than previously thought, Emotional Stability (lower Neuroticism) was found to increase significantly and consistently throughout life. This paints a hopeful picture of psychological growth and stabilizing maturity as we age.

RESEARCH
Openness Neuroticism
Personality and intelligence: A meta-analysis
Anglim et al. · Psychological Bulletin · January 2022

This comprehensive meta-analysis of over 160,000 participants explores the deep connections between personality and intelligence. The findings identify Openness and Neuroticism as the strongest predictors of cognitive ability, with Openness specifically linked to 'crystallized' intelligence, or acquired knowledge. By looking at specific facets, the researchers found that intellectual engagement and unconventionality correlate positively with intelligence, while traits like sociability and orderliness actually show slight negative correlations.

RESEARCH
COVID-19 and Seasonal Flu Vaccination Hesitancy: Links to Personality and General Intelligence in a Large, UK Cohort
Halstead et al. · Vaccine · October 2021

This study of 9,667 UK adults identifies lower general intelligence and lower neuroticism as primary predictors of vaccine hesitancy. While lower intelligence consistently linked to various justifications for avoiding shots, lower neuroticism specifically predicted COVID-19 hesitancy. These findings suggest cognitive ability is a more uniform driver of skepticism than broad personality traits, providing vital insights for tailoring public health communications to different psychological and cognitive profiles.

RESEARCH
Openness
Spring 2020 COVID-19 Surge: Prospective Relations between Demographic Factors, Personality Traits, Social Cognitions and Guideline Adherence, Mask Wearing, and Symptoms in a U
Milad & Bogg · Annals of Behavioral Medicine: A Publication of the Society of Behavioral Medicine. · July 2021

Most research on how individual differences affect COVID-19 guideline adherence has been cross-sectional, capturing only a single point in time. This leaves a significant gap in understanding prospective associations; how specific personality traits or behaviors actually predict future actions. Specifically, we lack longitudinal data that can forecast mask-wearing habits, the onset of symptoms, or the likelihood of an individual seeking viral testing over time.

RESEARCH
COVID-19 Vaccine Hesitancy Worldwide: A Concise Systematic Review of Vaccine Acceptance Rates
Sallam · Vaccines · February 2021

This global review reveals that pandemic control depends heavily on public and healthcare worker acceptance, which varies dramatically by region. High acceptance rates exceeding 90% were found in nations like Ecuador and Malaysia, while significant hesitancy appeared in Kuwait, Russia, and the United States. Furthermore, varied acceptance among healthcare workers highlights a critical challenge for global health. Addressing this widespread hesitancy is essential for building the trust necessary to achieve effective worldwide immunization.

RESEARCH
Pandemics Throughout History
Piret & Boivin · Frontiers in microbiology · January 2021

History shows that pandemics are a recurring challenge, often driven by zoonotic pathogens that spill over from animals to humans through trade, hunting, and close contact. While modern medicine has advanced, ancient public health strategies like quarantine, isolation, and border control remain essential when pharmaceutical options are limited. Effectively managing future threats requires a multi-pronged approach: robust global surveillance of 'spillover' interfaces, rapid diagnostic technologies, and flexible vaccine platforms that can be deployed quickly to maintain societal stability.

RESEARCH
Agreeableness
The Health Behavior Model of Personality in the Context of a Public Health Crisis
Willroth et al. · Psychosomatic Medicine · January 2021

This study suggests that individuals lower in agreeableness are more likely to resist or fail to comply with behavioral health mandates, such as those issued during public health crises. The findings indicate that tailoring health communication strategies to personality differences could improve compliance. More broadly, the results demonstrate the value of applying established psychological theories to understand and address behavior in real-world emergency contexts.

RESEARCH
COVID-19 vaccines
The World Health Organization · Web Site · January 2021
RESEARCH
COVID-19 vaccine acceptance and hesitancy in low- and middle-income countries
Solís Arce · Nature Medicine · January 2021

This large-scale analysis across 10 low- and middle-income countries (LMICs) found significantly higher vaccine acceptance (average 80.3%) compared to the United States (64.6%) and Russia (30.4%). The primary driver for acceptance in these regions is the desire for personal protection, while hesitancy is mostly rooted in concerns over potential side effects. Crucially, healthcare workers are identified as the most trusted voices for guidance. These findings suggest that prioritizing vaccine distribution to the Global South would be highly effective, provided that campaigns leverage trusted medical professionals to communicate safety and efficacy to convert this high willingness into actual uptake.

RESEARCH
Gender, Personality and Public Health Compliance
Rothwell · Gallup Blog · January 2021

Research indicates that personality traits significantly influence health behaviors and risk perception during the COVID-19 pandemic. Conscientiousness and Agreeableness strongly correlate with adherence to public health guidelines and vaccine acceptance. Meanwhile, Extraversion affects social distancing compliance and the confidence to re-enter public spaces. Understanding these psychological drivers allows for more effective, tailored public health messaging that resonates with diverse individual profiles.

RESEARCH
Humanizing voice assistant: The impact of voice assistant personality on consumers’ attitudes and behaviors
Poushneh · Journal of Retailing and Consumer Services · January 2021

Voice assistants like Alexa and Google Assistant possess personalities that significantly shape user experience. This research identifies seven key personality traits, showing that functional intelligence, sincerity, and creativity are most effective. These traits trigger a 'flow' state, empowering users to feel in control and engage in exploratory behavior. Such positive interactions directly increase overall satisfaction and the likelihood of continued long-term use.

RESEARCH
The Turing Test
Oppy & Dowe · The Stanford Encyclopedia of Philosophy · January 2021
RESEARCH
Agreeableness
Psychological characteristics associated with COVID-19 vaccine hesitancy and resistance in Ireland and the United Kingdom
Murphy et al. · Nat Communications · January 2021

Based on representative data from Ireland and the United Kingdom, this study found that approximately 31-35% of the population displayed COVID-19 vaccine hesitancy or resistance. While these groups varied in sociodemographic backgrounds, they shared consistent psychological profiles across both nations. Notably, vaccine-resistant individuals were significantly less likely to use traditional or authoritative information sources and reported high levels of mistrust in those sources. These findings suggest that public health messaging must account for specific media consumption habits and deep-seated institutional skepticism when addressing hesitant populations.

RESEARCH
World Economic Outlook: Recovery during a Pandemic—Health Concerns, Supply Disruptions, Price Pressures
International Monetary Fund · International Monetary Fund · January 2021

The global economic recovery persists despite pandemic surges, yet COVID-19 has created deep, lasting 'fault lines' in performance. These divergences are driven primarily by disparities in vaccine access and the timing of initial policy support, which are expected to impact medium-term growth. Consequently, the gap between nations with robust resources and those without continues to widen, shaping a fragmented recovery.

RESEARCH
Openness
Personality and Its Partisan Political Correlates Predict U
Heyman · Frontiers in Psychology · January 2021

This state-level analysis reveals that the American response to COVID-19 was driven by a complex interplay of politics and personality. Even when controlling for partisan allegiances, Openness emerged as a key predictor of mask-wearing, while Conscientiousness predicted less stringent state restrictions. Using commonality regression, researchers found that the shared variance between these personality traits and political affiliation accounted for roughly 35% of the differences in state policies and mask compliance. This suggests that the 'political' divide observed by the public was deeply rooted in underlying psychological clusters that vary geographically across the United States.

RESEARCH
The self-congruity effect of music
Greenberg et al. · Journal of Personality and Social Psychology · January 2021

This research introduces the 'self-congruity effect of music,' suggesting that people gravitate toward artists whose public personas mirror their own personality traits. Across three large studies, researchers found that the personality of a listener correlates significantly with the perceived personality of the artist they follow. This effect holds true whether the artist's persona is identified by fans or analyzed through machine learning of their lyrics, and it predicts musical preference more accurately than age, gender, or even the actual sound of the music. These findings suggest that music serves as a powerful social tool, allowing individuals to connect with 'kindred spirits' in the public eye to reinforce their own sense of identity.

RESEARCH
Openness Conscientiousness Extraversion Agreeableness Neuroticism
How personality and policy predict pandemic behavior: Understanding sheltering-in-place in 55 countries at the onset of COVID-19
Gotz et al. · American Psychologist · January 2021

Applying a Lewinian interactionist framework, this study examined how both government policy and personality traits influenced sheltering-in-place behavior across 54 countries. Researchers found that while strict government policies effectively increased compliance, individual personality traits remained significant predictors of behavior. Specifically, high levels of Openness, Conscientiousness, Agreeableness, and Neuroticism were linked to staying home, while Extraversion was associated with lower compliance. Notably, the influence of Openness and Neuroticism weakened as government restrictions became more stringent, suggesting that while personality drives behavior in flexible environments, strong external policies can partially override these internal tendencies.

RESEARCH
The Incubation period of COVID-19: A Meta-Analysis
Elias et al. · International Journal of Infectious Diseases · January 2021

This meta-analysis synthesized data to determine the precise incubation period of SARS-CoV-2. By reviewing multiple studies, researchers aimed to create a reliable distribution model that shows how long it typically takes for symptoms to appear after exposure. These findings are essential for public health officials to establish accurate case definitions and decide how long isolation periods should last to effectively contain the virus.